Glossary
The words that matter. Nothing more.
Two dozen terms, in plain language. Enough to hold any AI conversation with confidence — without a single line of engineering vocabulary.
01
The basics
- Agent
- AI that does a task for you from start to finish — not just answers a question.
- Model
- The engine underneath. The agent is what you build on top of it.
- Prompt
- The instruction you give the agent, written in ordinary language.
- Context
- Everything the agent knows while it works: your brief, files and brand rules.
- Human checkpoint
- The point where a person reviews and approves before anything is final.
- Hallucination
- When an agent says something confidently that simply isn't true.
02
Identifying the work
- Workflow
- The real sequence of steps your team takes to get something done.
- Use case
- One specific job you want an agent to take over. Narrow beats broad.
- Bottleneck
- The step where work waits — for a person, a meeting or a supplier. Start here.
- Baseline
- What the work costs in time and money today, before any agent.
- Pilot
- A time-boxed first build with one team, on real work.
- Adoption
- How much the team actually uses it. Where most AI projects die.
03
Building the agent
- Instructions
- The written brief that defines how an agent behaves every single time.
- Knowledge base
- The documents an agent may read — so it knows you, not the internet.
- Integration
- The connection into a system you already use. Without it, someone still copies and pastes.
- Orchestration
- One person directing several agents at once, and approving the output.
- Template
- A ready agent pattern, then adapted to your systems and tone of voice.
- Iteration
- Adjusting the agent on real output until it clears your quality bar.
04
Running it safely
- Running cost
- What your agents cost per month — usually small next to the hours saved.
- Data residency
- Where your data is stored and processed. For us: the EU.
- Access control
- Who can use which agent, and what data each agent can reach.
- Reliability
- Hitting the quality bar every time — not just on the best run.
- Ownership
- Who owns what the agent produces. You do.
- Lock-in
- Being stuck with one supplier because your work can't move. Avoid it.
Next step
Now the part the words can't do.
Book 30 free minutes with Jakob or Pontus. We turn the vocabulary into the two or three agents that would matter most in your organisation.